Then, a few years back, she tapped into her inner artiste, launched an entirely new venture & Voila – ‘Joyville’ was born!
Dramatically juxtaposed against the shop’s muted, timeworn palette, Joy boldly introduced wild bohemian colours – that of a true gypsy soul, & transformed her space into a glorious French carnival of paper, graphics, textiles & petit objets d’art!
Think Marie Antoinette meets Boho chic…at Glitterfest!
C’est une veritable bonbonniere!
What started in a small nook has now expanded into a large space that is truly a feast for the eyes, a sensory delight & a crème glacee wonderland of artistic creations! Her fearless mixture of colours; chartreuse with fushia, burnt orange with turquoise, canary yellow with coral; her mixed-use of paper & elements & her daring op-art patterns break all the rules & even from afar, the Joyville ‘WoW’ factor jumps out at you.
There’s a reason why she’s featured in magazines, is invited to participate in all the trend-setting events, & is sought after to teach classes all over the country….women love & connect with her soulful offerings….Metallic trees hung with her signature dyed birds, ribbon sayings in their beaks & flower garlands adorning their necks, colorful bird banners, glitterized nests with tiny eggs, French paper flags, canvas messenger bags with her bold logo, elaborate paper crowns, hand-dyed, glittered tags & bookmarks, iridescent shell wreaths, beautiful be-shelled crosses, branches blooming with flowers made from paper coffee filters (oui!), all beautifully staged in & amongst vintage props. Not to be missed are her one-of-a-kind be-shelled, bejeweled & sheet music covered mannequins that each have been named! Her elaborate, ribbon-hung multi-dimensional collages with crowned birds, glorious graphics & German glass glitter are signed, numbered & are true mini masterpieces!
Enter Joyville for a galaxie of vibrant colours & over-the-top visual combinations & don’t forget to fasten your seatbelts mes amies…this vibrant galerie d’esthetique is a whimsical wonderland of creative eye candy & one tres extraordinaire “E’ ticket ride!